Pronounce is the brainchild of Central Saint Martins graduate Yushan Li and London College of Fashion alumni Jun Zhou. Based between Milan and Shanghai, the duo’s collections are a reflection on the modern man’s wardrobe and explore heritage and craft, and east and west. Fascinated by stereotypes, their collections push the boundaries of genderless dressing. In 2017 the brand was nominated for the Woolmark Prize International. The brand has also been featured on Forbes’ “30 Under 30” Asia list since 2017.