Uchiide

International Artistic Director, shu uemura

 

As shu uemura’s international artistic director, Uchiide not only sets the creative direction for the brand, but also gives voice to its artistry and mission. While studying law, he was inspired to become a makeup artist after meeting Mr. Shu Uemura in 1988. Today his role includes creating global make-up trends, while spearheading new and exciting product innovations and projects.

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