Mr Simon P Lock is Founder & CEO of ORDRE the definitive online B2B marketplace for the luxury ready to wear fashion industry. He is the founder of Mercedes Benz Fashion Week Australia, a member of the inaugural BoF Global 500, former SVP and MD of IMG Fashion & Models, a recipient of the Australian Fashion Laureate and a best selling author ( In the Front Row, published by MUP). During a career spanning 25 years in the business of fashion Mr Lock’s group of companies have created and produced a number on international fashions week, operated tradition showrooms in New York, London, Hong Kong and Japan and more recently been at the forefront of developing online showrooms for many of the world’s leading designers. ORDRE is a Hong Kong based company now with operations in New York, London, Milan and Paris. Currently it presents the new season collections of over 100 designers to it’s global retail network of 2,500 prestigious department stores, multi label boutiques and online retailers.