PONDER.ER

Alex Po and Derek Cheng

PONDER.ER is the brainchild of creative duo Alex Po and Derek Cheng. The pair met whilst studying at Central Saint Martins and formed the creative partnership in 2019 with the intention to challenge gender stereotypes and question social norms. Rooted in Hong Kong, this gender-fluid label expands and reinterprets the contemporary wardrobe by dissecting and reconstructing traditional menswear and everyday experiences in urban cities. The brand has collaborated with the Hong Kong Ballet and was featured on Vogue Hong Kong’s “The Next List 2020”. It was also awarded the Yu Prize 2022 Grand Award in partnership with Li-Ning.