The Silver Lining for Hong Kong Market - FAHK

The Silver Lining for Hong Kong Market

Alan Chan・Group Branding General Manager, Chow Tai Fook

September 2021English

A majority of business owners have been substantially impacted throughout the pandemic. However, the amount of time it takes for business recovery lies in how they respond to the pandemic responsibly, what their brand stands for and how they reinforce their value system. One of Hong Kong’s most successful brands and the world’s second-largest jewellery retailer, Chow Tai Fook, joins us to discuss how the company found the silver lining in times of chaos.


About Alan Chan

Alan Chan is a graduate of The Chinese University of Hong Kong with a Bachelor of Social Sciences degree. He is also a Master of Business Administration (MBA) of The Hong Kong University of Science and Technology. (One of the top MBA programs in Asia)

Alan has been specializing in brand management for over 25 years in the Greater China region with abounding experience and has started his branding exposure in mainland China since 1990s. He worked for several well-known international groups including Jardine Pacific Group, Hennessy of LVMH Group, as well as Gucci Group with brand management business. Later on, Alan joined Hong Kong Tourism Board and was responsible for promoting retail and catering industries in Hong Kong.

He joined Chow Tai Fook Jewellery Group in 2010, is the general manager responsible for the branding and marketing management of the Group. Committed to the belief that customer’s experience is always the top priory of brand management, Alan builds brand image on providing excellent service supported by effective advertising and promotion campaigns.


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