SIMON TYE

Executive Director

CSG Intage Group

Simon Tye has over 20 years of consumer research experience and has worked predominantly on regional projects for the past 15 years. He is a specialist in understanding high-end segments and consumers across China and Asia Pacific, with a focus on the luxury ,banking/finance (premium and private banking), hospitality and automotive industries. Currently based in Hong Kong, he has also worked and lived in Singapore, Shanghai and the USA. He has presented at numerous conferences and published research about evolving affluent customers in Asia (particularly in Greater China) covering trends, purchasing behaviour, shifting attitudes, adoption of technology, desire and aspirations.

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