With shoppers’ priorities and habits changing at a high speed under the tough business environment, retailers must strengthen the bonds with them by making greater-than-ever differentiation. Is your business resilient enough to welcome the new shopper trends? How many extra miles will you go to fulfil a sophisticated mix of shopper in the post-crisis era?
About Tianwei Zhang
Tianwei is the London/China Market Editor at Women’s Wear Daily. Having covered fashion in China for the last decade in both English and Chinese, as well as consulting with the British Fashion Council, emerging designers and high-end retailers on China market strategy, Zhang also launched the China operation of Business of Fashion.