PROGRAMME

FASHION CHALLENGES DIGITAL FORUM

The two-day forum, themed “Fashion Challenges”, aims to spark dialogue and ignite inspiration amongst various members of the global fashion community. The business of fashion is changing at an unprecedented rate on local, regional and global levels. A new breed of creative visionaries and innovative entrepreneurs must forge ahead, while challenging norms in areas including retail, consumer engagement, image making and global branding.

 

Conceived with a holistic approach that embraces the entire fashion ecosystem, the forum brings together brand executives, designers, conscious entrepreneurs, image makers, merchandisers, buyers, marketers, strategists and creative leaders from various fields to provide actionable insights and innovative ideas for businesses as they navigate fashion’s ever-changing landscape.

WHAT IS THE NEW NORMAL?

December 2, 2020 (WED)

*Programme schedule and contents are subject to further changes. Please visit our website regularly for latest updates.

HKG 13:15 - 13:25 (GMT+8)
WELCOME REMARKS

Prof. Eric Yim, Chairman, Hong Kong Design Centre

HKG 13:25 - 13:30 (GMT+8)
OPENING REMARKS

Dr. Bernard Chan Pak Li, Under Secretary for Commerce and Economic Development Bureau

HKG 13:30 - 14:15 (GMT+8)
OPENING KEYNOTE: The Year of Covid: China Reflections

While many of the world’s economies are plunging into recession, the retail market in Mainland China has strongly rebounded. Andrew Wu shares his views and discusses Chinese consumption trends.

HKG 14:20 - 15:05 (GMT+8)
PIVOTING FASHION RETAIL

While many businesses are downsizing during the pandemic, others are finding new opportunities for growth. Two local retailers discuss how they have redefined their business strategies to explore new categories or expand their footprint during these uncertain times.

HKG 15:05 - 15:30 (GMT+8)
COFFEE BREAK
HKG 15:30 - 16:15 (GMT+8)
COURTING THE CHINESE CUSTOMER

Retail is booming in Mainland China as consumers are shifting their loyalty to local brands. One of China’s top fashion retailers reveals its strategies on engaging and retaining the local customer during the Covid-19 pandemic.

HKG 16:20 - 16:55 (GMT+8)
WINNING IN CHINA

Luxury brands looking to win in China must engage with the country’s digitally savvy consumers. A China-based expert uncovers the innovative strategies embraced by domestic brands and the lessons luxury brands can learn from them.

HKG 17:00 - 17:35 (GMT+8)
THE HUMAN EXPERIENCE

British designer Anya Hindmarch returns to one of the core fundamentals of retailing - the human experience – to discuss how leading with humanity and purpose is essential for any luxury brand’s long-term survival.

HKG 17:40 - 18:25 (GMT+8)
INNOVATING WITHIN THE FASHION LANDSCAPE

It is essential that the new generation of designers challenge old systems and create new foundations from which the industry can recover and thrive. Three International Woolmark Prize alumni reveal how they are galvanising change in fashion.

THE DIGITAL DRIVE

December 3, 2020 (THURS)

*Programme schedule and contents are subject to further changes. Please visit our website regularly for latest updates.

HKG 11:15 - 12:00 (GMT+8)
THE INFLUENCER-TURNED-ENTREPRENEUR JOURNEY

Influencer-created brands have proven to be a highly lucrative. The visionaries behind the industry’s most successful influencer-inspired businesses discuss how to distil their voice and vision into products that sell.

HKG 12:05 - 12:50 (GMT+8)
THE DTC DILEMMA

As the traditional wholesale model becomes less viable, emerging brands are finding success by going direct to the consumer. Two fashion entrepreneurs discuss the opportunities and challenges encountered when adopting a DTC business model.

HKG 12:50 - 14:00 (GMT+8)
LUNCH BREAK
HKG 14:00 - 14:45 (GMT+8)
BUILDING A SOCIAL COMMUNITY FOR YOUR BRAND

Building an authentic connection with customers is a solid foundation from which you can launch a successful business. The leaders behind two lifestyle brands discuss how they have nurtured and created communities that have helped them propel their businesses.

HKG 14:50 - 15:35 (GMT+8)
GEN Z VALUES

Across Asia a new generation of digitally savvy consumers are coming to the fore. Simon Tye delves into the mindset of Generation Z and investigates how their values and behaviour will define the future of luxury.

HKG 15:35 - 16:00 (GMT+8)
COFFEE BREAK
HKG 16:00 - 16:45 (GMT+8)
FASHION WEEK REDUX

Numerous fashion weeks around the world have gone digital with mixed results. Participants from Shanghai Fashion Week’s first digital event debate the future of runway shows and share their first-hand experiences in showing online.

HKG 16:50 - 17:30 (GMT+8)
CLOSING KEYNOTE: CHINA'S NEW E-COMMERCE WORLD

With new investments from giants Alibaba and Richemont, Farfetch is on the path to becoming one of the largest luxury e-commerce platforms in China. Alexis Bonhomme shares the brand’s latest insights and developments.

HKG 17:30 - 17:40 (GMT+8)
CLOSING REMARKS

Dr. Edmund Lee, Executive Director, Hong Kong Design Centre

December 2, 2020 (WED)

*Programme schedule and contents are subject to further changes. Please visit our website regularly for latest updates.

HKG 13:15 - 13:25 (GMT+8)
WELCOME REMARKS

Prof. Eric Yim, Chairman, Hong Kong Design Centre

HKG 13:25 - 13:30 (GMT+8)
OPENING REMARKS

Dr. Bernard Chan Pak Li, Under Secretary for Commerce and Economic Development Bureau

HKG 13:30 - 14:15 (GMT+8)
OPENING KEYNOTE: The Year of Covid: China Reflections

While many of the world’s economies are plunging into recession, the retail market in Mainland China has strongly rebounded. Andrew Wu shares his views and discusses Chinese consumption trends.

HKG 14:20 - 15:05 (GMT+8)
PIVOTING FASHION RETAIL

While many businesses are downsizing during the pandemic, others are finding new opportunities for growth. Two local retailers discuss how they have redefined their business strategies to explore new categories or expand their footprint during these uncertain times.

HKG 15:05 - 15:30 (GMT+8)
COFFEE BREAK
HKG 15:30 - 16:15 (GMT+8)
COURTING THE CHINESE CUSTOMER

Retail is booming in Mainland China as consumers are shifting their loyalty to local brands. One of China’s top fashion retailers reveals its strategies on engaging and retaining the local customer during the Covid-19 pandemic.

HKG 16:20 - 16:55 (GMT+8)
WINNING IN CHINA

Luxury brands looking to win in China must engage with the country’s digitally savvy consumers. A China-based expert uncovers the innovative strategies embraced by domestic brands and the lessons luxury brands can learn from them.

HKG 17:00 - 17:35 (GMT+8)
THE HUMAN EXPERIENCE

British designer Anya Hindmarch returns to one of the core fundamentals of retailing - the human experience – to discuss how leading with humanity and purpose is essential for any luxury brand’s long-term survival.

HKG 17:40 - 18:25 (GMT+8)
INNOVATING WITHIN THE FASHION LANDSCAPE

It is essential that the new generation of designers challenge old systems and create new foundations from which the industry can recover and thrive. Three International Woolmark Prize alumni reveal how they are galvanising change in fashion.

December 3, 2020 (THURS)

*Programme schedule and contents are subject to further changes. Please visit our website regularly for latest updates.

HKG 11:15 - 12:00 (GMT+8)
THE INFLUENCER-TURNED-ENTREPRENEUR JOURNEY

Influencer-created brands have proven to be a highly lucrative. The visionaries behind the industry’s most successful influencer-inspired businesses discuss how to distil their voice and vision into products that sell.

HKG 12:05 - 12:50 (GMT+8)
THE DTC DILEMMA

As the traditional wholesale model becomes less viable, emerging brands are finding success by going direct to the consumer. Two fashion entrepreneurs discuss the opportunities and challenges encountered when adopting a DTC business model.

HKG 12:50 - 14:00 (GMT+8)
LUNCH BREAK
HKG 14:00 - 14:45 (GMT+8)
BUILDING A SOCIAL COMMUNITY FOR YOUR BRAND

Building an authentic connection with customers is a solid foundation from which you can launch a successful business. The leaders behind two lifestyle brands discuss how they have nurtured and created communities that have helped them propel their businesses.

HKG 14:50 - 15:35 (GMT+8)
GEN Z VALUES

Across Asia a new generation of digitally savvy consumers are coming to the fore. Simon Tye delves into the mindset of Generation Z and investigates how their values and behaviour will define the future of luxury.

HKG 15:35 - 16:00 (GMT+8)
COFFEE BREAK
HKG 16:00 - 16:45 (GMT+8)
FASHION WEEK REDUX

Numerous fashion weeks around the world have gone digital with mixed results. Participants from Shanghai Fashion Week’s first digital event debate the future of runway shows and share their first-hand experiences in showing online.

HKG 16:50 - 17:30 (GMT+8)
CLOSING KEYNOTE: CHINA'S NEW E-COMMERCE WORLD

With new investments from giants Alibaba and Richemont, Farfetch is on the path to becoming one of the largest luxury e-commerce platforms in China. Alexis Bonhomme shares the brand’s latest insights and developments.

HKG 17:30 - 17:40 (GMT+8)
CLOSING REMARKS

Dr. Edmund Lee, Executive Director, Hong Kong Design Centre

FASHION CHALLENGES DIGITAL FORUM, Dec 2 & 3, 2020