PROGRAMME

Presented by Bonnie Chan, Vice Chairman, Hong Kong Design Centre

Initiatives such as the Greater Bay Area are forging closer ties between China’s key cities. How has fashion already influenced the fast-evolving Greater China market and transformed Chinese consumers? And how can we predict what’s to come?

Through cutting-edge technologies such as artificial Intelligence (AI) and big data, e-tailers are re-inventing the shopping experience online. An omni-channel expert weighs in on industry trends and the latest innovations.

The Woolmark Company, along with a past winner of the International Woolmark Prize (IWP), reveal the building blocks of brand creation, from its story to innovative materials.

Key industry experts discuss upcoming developments and ground-breaking projects that will transform the city’s art, culture and fashion landscape.

More fashion designers are collaborating with established cosmetics brands to reach a new audience. The creatives behind some of the most successful partnerships discuss how a fashion designer can bring a fresh perspective to the world of beauty.

Tokyo has nurtured some of the world’s greatest fashion designers, but how has the country’s role as a creator of trends and subcultures evolved over the years? Leading industry figures reveal what’s next for Japanese fashion.

Celebrities have cashed in on their unique style and become fashion entrepreneurs. One of Asia’s biggest stars reveals how she transformed her passion for fashion into a thriving global business.

09:00 – Opening Ceremony
09:45 – Introduction
10:00 – PROF. ROB ADAMS AM – Director of City Design and Projects, City of Melbourne
10:40 – MARTHA THORNE – Executive Director, Pritzker Architecture Prize; Dean, IE School of Architecture and Design
11:20 – Networking Break
11:35 – LI EDELKOORT – Trend Forecaster, Trend Union

According to the State of Fashion Report by McKinsey & Company and Business of Fashion, the industry’s outlook is increasingly uncertain. While growth cannot be taken for granted, the report reveals the pockets of opportunity that still exist.

Traditional PR is challenged in a world dominated by social media and digital revolution. Industry experts uncover the best strategies and approaches necessary to succeed in a digital era.

Fashion is all about creating dreams, but how does this vision get distilled into a commercial reality? This panel explores the collaboration between stylist and designer, and the roles they play in creating a successful brand.

As Chinese consumers become more sophisticated, designers and e-tailers need to shift their focus from creativity to saleability. How do they adapt to changing consumer behaviours and still maintain their creative edge?

Many fashion creatives attribute their success to building an extended network of close collaborators. Humberto Leon talks about how his ties to Hong Kong and his “family” have helped him build a globally-renowned fashion business.