ANDREW WU

President ‧ LVMH Group Greater China

A leading authority on Chinese consumer trends and influential professional for luxury brands as well as high-end retail development in the region, Andrew Wu was born and raised in Shanghai. After living in Canada 1980-1993, he returned as head of Dior cosmetics in China under LVMH to pioneer local luxury marketing and retailing between 1993-2000. During 2000-2005, he joined Sony Music Entertainment as its Vice President for Asia to develop the Chinese entertainment. He re-joined LVMH in 2005 as Group head of Greater China, since then overseeing rapid business evolution of LVMH’s 70+ brand portfolio in the Chinese marketplace and promoting the extraordinary Chinese consumer transformation.

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