Ariane Zagury worked in finance in Paris and London until she moved to Hong Kong. Recognising a gap for good quality, stylish women’s fashion, she founded her own boutique called Rue Madame.
In 2010, she went on to establish Rue Madame Fashion Group (RMFG) which brings contemporary and premium fashion labels to Asia. Brands currently under the company’s portfolio include American Vintage, Hobbs, Phase Eight and Whistles as well as women’s active wear brand Sweaty Betty. The company also operates multi label stores under the name of Rue Madame and Clemence. As of 2020, the group operates 34 stores across Hong Kong, Macau and Singapore.