Founding Partner

Gusto Luxe & Gusto Collective

Chloé Reuter is originally from Luxembourg and the UK, and has lived in Asia since 1993. A graduate of Chinese Studies and Japanese from Durham University and the People’s University of China (Beijing), she previously worked at Bloomberg and Reuters TV in Tokyo. She moved to Shanghai in 2005 and worked at Creative Agency DDB for 5 years before founding Reuter Communications, which was acquired by Gusto Collective in 2020. Gusto Luxe is a consulting, digital and marketing firm connecting luxury brands to Asia.


She is a sought-after keynote speaker on luxury in Asia and is actively involved with supporting women initiatives. She was also named one of 2019’s “Women to Watch,” by Luxury Daily.