Tina Craig is considered an architect in the establishment of influencer marketing. An early adopter of professional blogging, Craig helped define the contemporary art of content creation and organic messaging, while pioneering the business of brand partnerships. In 2019, after a decade of successful beauty-brand coups, she launched her own skincare line, U Beauty.
Craig is considered an industry expert and is frequently featured on television and in digital and print media. Her campaigns and strategic partnerships with leading luxury brands include the likes of Prada, Cartier, Valentino and Estée Lauder, and she has also been featured in publications such as Vogue, The Business of Fashion, WWD, Forbes, The New York Times, Harper’s Bazaar and The Financial Times. She lives in Dallas with her husband and son.