Vittorio Cordella is the CEO and Creative Director behind eccentric Italian luxury footwear brand JOSHUA SANDERS.
Having previously owned two stores in Italy for footwear and apparel, he started his own footwear brand JOSHUA SANDERS in 2012 offering cutting edge high-street couture sneakers for the next generation. The brand has quickly gained cult global following and won the hearts of style icons such as Irene Kim, Kylie Jenner, G-Dragon, Emily Ratajkowski, and many more.
In 2018, he started a long-term business collaboration with American Korean model Irene Kim who had just launched her namesake brand.,
In July 2019 they formed a new company with Kim as the role of President and Creative Director, and Cordella as role of Vice President of Merchandising, Product Development and Sales.