Ground-zero is a creative contemporary brand established by the designer duo, brothers Eri and Philip Chu, in 2008, with current focus in fashion.
Eri studied graphic design in Hong Kong and pursued his interests and knowledge in fashion by working as an assistant in a tailor shop. He began to apply his graphic ideas onto garments in his own time and naturally further developed his skills to become a fashion focused graphic designer.
Philip studied fashion design in London. During that time, the course inspired him to have a unique approach to learn the essence from this creative curriculum, as he also believes every business has its own path to success. He started experimenting with basic tees to implement his design ideas when he was still in the university in 2003, and gradually continued on exploring more and more sophisticated possibilities.