Ground Zero is a creative contemporary brand established by design duo, brothers Eri and Philip Chu in 2008. Eri studied graphic design in Hong Kong and pursued his interest and knowledge in fashion by working as an assistant in a tailor shop. He began to apply his graphic ideas onto garments in his own time and naturally developed the skills to become a fashion focused graphic designer. Philip meanwhile studied fashion design in London. He started experimenting with T-shirts to implement his design ideas when he was still at university in 2003, and gradually continued exploring more sophisticated possibilities.