Celine Kwan is the founder and creative director of her eponymous label, which was founded in 2021. The Central Saint Martins graduate draws inspiration from her diverse upbringing in Hong Kong and the UK, to create a colourful and energetic take on classic womenswear. Driven by core values of ethical manufacturing and sustainability, the brand explores the possibilities of where fashion and technology can meet. The brand shows at Paris Fashion Week, and has gained the attention of major publications such as Vogue UK and Madame Figaro Hong Kong.