A graduate of Bunka Fashion College in Tokyo, Hiromichi Ochiai launched Facetasm in 2007. After showcasing his Spring /Summer 2012 collection in Tokyo, the brand was awarded the ‘New Face Award’ at the 31st Mainichi Fashion Grand Prix Prize in 2013. In 2015, he presented a runway collection at Milan Men’s Fashion Week at Armani/Teatro with the Spring/Summer 2016 season. 2016 saw the brand present its Spring/Summer 2017 collections in Paris, while Hiromichi was being selected as a finalist for the ‘LVMH Prize’.