J Koo

Jinwoo Choi & YeonJoo Koo

J KOO was founded by Central Saint Martins graduates Jinwoo Choi and YeonJoo Koo. The different aesthetics of both designers formed the unique JKOO style which includes tailored feminism and street culture. J KOO launched in April 2012, and shortly after in 2015, JKOO was awarded Emerging Designer of the Year by the Council of Fashion Designers of Korea. The spring/summer 2016 collection was exhibited at Vogue Talent Italy and the brand was also an International Woolmark Prize Womenswear finalist that same year.