KYE focuses on providing innovative and extraordinary fashion concepts and shapes for discerning consumers of high casual/street fashion products. KYE delivers elements of fun, humour, wit and a sense of optimism in its fashion offerings. The brand believes in making its own fashion statement by introducing bold patterns and colours yet with attention to elaborate details. The target customers range in age from high-teens to mid-thirties and live in modern urban cities of the world. KYE has successfully expanded its businesses with high fashion multi-shops in major cities of the world.