Designing for the bold contemporary women, Minki Cheng believes in creating a dialogue with his audience. He does this by evoking nostalgic feelings, memories and images that resonate with his audience. A strong focus in developing experimental fabrics through unconventional materials is used thus allowing a progressive element within his designs. The Minki Cheng woman is versatile, using the city as her playground. She is conversant with the edgy, forward thinking and creative scene but also enjoys being swept away by the beauty and refinement of the lavish. Strong, independent with a delicate side, her Minki Cheng wardrobe allows her to travel through different cities while staying true to her aesthetic.