As co-founder of men’s wear purveyor, The Armoury, entrepreneur Alan See has helped bring the art of traditional men’s tailoring to the next generation. Armed with impeccable style, taste and a passion for craftsmanship, he is also a strong advocate for skilled artisans who are in danger of being forgotten against the backdrop of a fast-evolving men’s wear market. He talks about modernising tailoring for a new customer and true value behind a beautifully made suit.

About Alan See

Alan See co-founded The Armoury, Hong Kong’s first men’s haberdashery, with his partner Mark Cho in 2010. Inspired by a passion for handcrafted men’s clothing, The Armoury is targeted at customers looking for quality, tailored menswear and accessories from some of the best artisans around the world. The company has two stores in Hong Kong and one in New York.

About Alex Lam

As a second-generation member of one of Hong Kong’s most prominent entertainment families, music has always formed a core part of Alex Lam’s life. After releasing his debut album in 2012, he became the new darling of major brands and advertisers, working with global fashion brands such as Louis Vuitton, Gucci, Versace, Christian Dior, Loewe and many more. Alex is also an actor and founder of social media talk show, Le FISHTANK, which covers performance arts, fashion trends and music.