Buyers and Brand Curation - FAHK

Buyers and Brand Curation

Jimmy Chan・Head of Account Management APAC at Farfetch

Tracey Cheng・Vice President of Merchandising, Womenswear at I.T

October 2022Cantonese
#DigitalSeries#fahk#Farfetch#Fashion#FashionAsia#FashionBuyer#fashionindustry#fashioninsight#FashionMerchandising#IT#JimmyChan#TraceyCheng

Industry veterans Jimmy Chan and Tracey Cheng discuss how young designers can win them over and the important role buyers play in the fashion eco-system. Follow their conversation to learn about the challenges of the post-pandemic industry and what to look out for moving forward.

About Jimmy Chan

Jimmy Chan is currently the Head of Account Management APAC at Farfetch, and is responsible for partner servicing and strategic account management. Over the past two decades he has held various roles at high profile fashion brands/companies including GUCCI, Lane Crawford, and SWANK.

About Tracey Cheng

Tracey Cheng is the Vice President of Merchandising, Womenswear at I.T. After graduating from Hong Kong Baptist University in 2004, she embarked on a career in fashion buying and merchandising. Since then, she has successfully introduced several prestigious designers and brands to Hong Kong, including OFF-WHITE, Simone Rocha and Phoebe English, among many others.

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