Digital artist Ruby 9100M started out in the industry as an influencer, but later found herself delving into the world of 3D graphic design. A strong believer in the power of digital fashion, she works closely with brands to create virtual avatars that challenge how we wear, buy and experience fashion. She explains the concept of virtual avatars and why NFTs (non-fungible tokens) are the next frontier for luxury brands.

About RUBY 9100M

RUBY 9100M is a digital artist in Hong Kong. Her virtual identity, also known as RUBY 9100M, is a trans-human digital being that is pushing the boundaries of reality and digital ingenuity. Her creativity and persona have garnered respect across multiple industries leading her to collaborations with fashion and tech magazines, brands, artists and galleries.

Ruby has become a self-evolving identity of her creator’s vision and a symbol for an open, accepting and visionary digital future.

About Alex Lam

As a second-generation member of one of Hong Kong’s most prominent entertainment families, music has always formed a core part of Alex Lam’s life. After releasing his debut album in 2012, he became the new darling of major brands and advertisers, working with global fashion brands such as Louis Vuitton, Gucci, Versace, Christian Dior, Loewe and many more. Alex is also an actor and founder of social media talk show, Le FISHTANK, which covers performance arts, fashion trends and music.