Alexis Bonhomme is Vice President Greater China and Asia Pacific at Farfetch, responsible for the company’s commercial growth in the region. Prior to Farfetch, Bonhomme worked with Groupon and Tencent and also founded CuriosityChina, helping luxury brands to reach and manage their Chinese customers via integrated marketing and Social CRM/Commerce solutions. During this time, he established a business of 100 talents, that served as a bridge between high level digital services and technology, working with over hundred international brands. Following the acquisition of CuriosityChina by Farfetch in 2018, Bonhomme is now leading Farfetch’s growth efforts and expansion in the China and Asia Pacific region.