Antonella Viero has worked in fashion and communication for almost 30 years. She began her career in an integrated communication agency before taking her first steps in fashion at UNITED COLORS OF BENETTON. In 1997, she joined DIESEL where she held various headquarter positions up to Global Head of Communications, in charge of the brand’s worldwide marketing strategy. She then became Chief Communication Officer of OTB Group, to which Diesel belongs. She is today Strategic Advisor to the Group. Passionate about creativity, branding and communication, Viero was born in Italy and lived in Milan, New York, Paris, and Shanghai, gradually enriching her sensitivity to multiculturalism, diversity and social responsibility.