Jessica Jung is the Co-founder and Creative Director of the South Korean contemporary fashion brand We11done. Before co-founding We11done with Dami Kwon, Jung co-founded Rare Market, a concept store offering carefully curated international independent designer brands. We11done quickly gained recognition and support from Gen Z and renowned celebrities including G Dragon, Justin Bieber, Hailey Bieber, Kylie Jenner, and Yang Mi. Jung showcased the first show of We11done at Paris Fashion Week in 2020. We11done received an investment from Sequoia Capital China in 2022.