Jillian Xin

XIN Projects


Jillian Xin was born in Yunnan, China and raised in Hampshire, England. She started her career in management consulting in London. During a secondment to Shanghai in 2011, she saw a gap in the Chinese market for independent fashion labels and founded XINLELU, a multi-brand website and boutique. It was voted as one of the top ten stores in Shanghai by Time Out Magazine and Jillian was subsequently shortlisted by Forbes in their 30 under 30s list.


In 2014, Jillian sold the business and moved to Hong Kong, where she worked for Lane Crawford as a senior fashion buyer, launching their Next New department, an initiative to support young talent.


She now consults for retailers and designers, connecting China’s new creative class with the international community. Her clients include the British Fashion Council, Lane Crawford Joyce Group, LABELHOOD and Hillhouse Capital among others.