Yu founded The Fashion Door in 2012, a popular multi-brand concept store which is known for its vibrant mix of Chinese young talent designers and unique collaborations. Currently, The Fashion Door owns 8 stores in Guangzhou, Shenzhen, Suzhou and Wuhan. In 2019, The Fashion Door has launched its first store at K11 Musea, Hong Kong.
“Ma Tou Yu” was Yu’s nickname given by the Chinese fashion retail insiders. From being a construction materials merchant to a founder of a buyer platform, fashion buyer and gourmet critic, Yu’s recognition was well-earned through his undaunted pursuit of beauty across industries.